Before I start, I have to say that you should be testing and tracking every Internet marketing promotion strategy that you implement. Without tracking, you won't know what works, and without testing you cannot heighten your results. With that being said, let's get into this great method!
The best part about this method is that the traffic you verily get is very targeted assuming you have a concentrate things in place. You need the right visuals and to find a ability place to advertise. The method we are talking about is banner advertising.
A simple way to generate banners that get clicks
For this example, we will be talking about the 125 by 125 pixel quadrilateral banners. Personally, I use Microsoft paint. It sounds dumb, but it's something every Window's user (even though I'm buying a MacBook Air soon) has pre-installed on their computer.
All I do is write a very short ad on the banner in black text on a white background. I use blue text for my call to performance and contain a black border and I all the time get a pretty high click straight through ratio (Ctr) despite the look of it.
I guess the fact that it's so simple makes it stand out from all the flashy ads with spicy and annoying colors. I've tested it out versus dissimilar background colors and text colors and the only difference that came close was red text for the call to action.
I am sure a higher resolution banner would perform best as long as I keep the rest of the credentials above in check.
How to find places to advertise your banner
The best places to advertise are high traffic blogs and websites in your niche, hands down. The only problem is that the best sites can cost quite a bit of money and if you haven't located a banner ad before, it can be kind of risky.
One banner ad alone can cost 0 per month!
The best way to minimize risk is by finding sites that are not quite as popular yet. You can either do a crusade for them or even check out the commenters sites on blogs you already read.
For your first banner ad, I would recommend doing an ad colse to to just to see how many clicks you get versus the whole of impressions. It can give you a general idea of how well you might perform on a higher traffic site.
One way to make sure you'll get some results
I wouldn't recommend buying advertising from a site that doesn't show you your inherent audience in one way or another. This could be their whole of readers, email subscribers, group media following, or broad traffic stats.
These are all prominent factors to check into before buying advertising. I'd recommend even following them on all their networks to see how they treat their audience. Join their email list and see what they do there too.
The best user palpate you have with the blog or site, the best results you should get from the banner ad you place.
The whole 1 thing you should focus on after placing the ad is to be sure you're tracking everything! Even if you're plainly tracking the whole of subscribers per ad, you will be best off than not tracking. At least then you can measure results beyond the click straight through ratio, which is very prominent with paid advertising.
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